The FPA lawsuit against the SEC has finally won out. This is huge as it overturns the exeption to the broker-dealer exception to the 1940 Investment Advisor Act.
The impact of this is that consumers will have an opportunity to tell the difference between an adviser that has their best interest in mind and an adviser that is a salesmen in sheeps clothing.
This is GOOD news for everyone except brokers.
PR is supposed to attract and maintain clients. So even for a new planner it’s possible to use it effectively. New clients will either hear about you in the press or you can send your clippings to them, use them in marketing materials, etc. Existing clients will be happy that you are at the status that your opinion is being sought after.
One of the most powerful ways to connect with prospects, clients, colleagues, and economic buyers of the world is through storytelling. All our life we’ve been told stories: as children, in school, at camp, through books, movies, opera and even TV and radio commercials. As humans we’re hard-wired for stories. We’re conditioned to respond to them…and we do. You can use stories to effectively sell yourself and your services.
Dr. Douglas Rice 