Does longer really work? Well, I had a client come in one day reading a booklet that they were sent about investing in gold. It was obviously an unprofessional piece of junk, but she had marked it up with different colored highlighters, underlined key words, made notes in the margin. She studied it harder than any document I have ever seen. She bought it hook line and sinker. She wanted to invest in some South American gold mine and wanted to know why I wasn’t the one to tell her about this great opportunity. She wasn’t very happy with me when I told her she wasted her time and it was garbage, but she did listen to me eventually and avoided the scam. Don’t discount the longer length just because people use it for scams.