Marketing can be very creative

Marketing can be very creative.  Thinking outside the box can create brilliant results and doing what everyone else is already doing defines you as an also-ran.  To be exceptional, perhaps to just be successful, you need to separate yourself from the pack.  You need to be different, but in a good way.  Not wacky.  No one wants a wacky financial planner.  But different enough to get noticed. 

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