Your marketing materials are for everyone and that’s a wide range of people. So you will need a wide range of materials. For example, clients who like status need to see press clippings or client lists. Results oriented clients need case studies, testimonials, and your track record. Process clients need to know how things work so FAQ’s and a list of services is key for them. Different styles of people will focus on different things. Even husbands and wives will focus on different things. So the more the better as everyone will look at a different part and many will consume everything you give them and want more.