What can you do for them?

Your most important consideration regarding media centers on what you can do for them and their readers or viewers. Their business needs ratings to be successful. If you can help them with that, they don’t mind you gaining an advantage from the relationship as well. But you need to be clearly focused on what you are delivering to their audience that will benefit them and make them better off. The media, generally speaking, couldn’t care less about you, unless you help them with their audience in some way. You need to get more people to watch their show. If you can do that, you can be a star! (well, at least you can get booked on some shows or quoted in the paper)

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