Category Archives: Marketing

PR is free media attention

Advertising costs money, while PR is free media attention. Writing for magazines is better as you can get paid for it and it will advertise you to a certain extent. You could call it PR, but I doubt anyone in the PR biz would call it that. PR would be a magazine doing a story about you. 😉 Basically, public relations is getting someone in the media to promote you in some way.

What can you do for them?

Your most important consideration regarding media centers on what you can do for them and their readers or viewers. Their business needs ratings to be successful. If you can help them with that, they don’t mind you gaining an advantage from the relationship as well. But you need to be clearly focused on what you are delivering to their audience that will benefit them and make them better off. The media, generally speaking, couldn’t care less about you, unless you help them with their audience in some way. You need to get more people to watch their show. If you can do that, you can be a star! (well, at least you can get booked on some shows or quoted in the paper)