Branding

Branding is a term marketers use to explain the relationship a customer has with a product or service. A good brand captures a customer’s imagination and becomes a solution for what they need. We want to Xerox a piece of paper or when we are about to sneeze we ask for a Kleenex.  Branding is not limited to consumer products. Individuals and services can be branded as well. Look at Emeril Lagasse and Martha Stewart. Both are great examples of branding in action.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s