Another word for a brand is a reputation. Even if you don’t want one, you will have a reputation. Just look around at where you are now – work, school, home – you already have a reputation with a great many people in your lives. They know what to expect from you.  Hopefully that’s all good, but maybe some of it isn’t.  That’s both okay and typical, but now is the time to take that seriously and try to build a reputation, a brand, that will benefit you with clients.